Since 2009, Kevin has been at the forefront of modernization for US Army Recruiting Command as they adjusted to a new generation connected to a virtual world.
Developed and implemented the Army’s first ever large scale digital recruiting initiative for 6th Recruiting Brigade, which covers over 2 million square miles across 42 regions in the western United States and the Pacific Rim. He was featured in The Recruiter Journal, which you can read here
Co-wrote the US Army manual for Medical Recruiting, which has Army Recruiting’s first comprehensive guidance on integrated virtual strategy, virtual audits, and maintaining a strong virtual presence
Provided guidance, training, and strategy for the establishment of two US Army Virtual Recruiting Teams. The Indianapolis Recruiting Battalion team covers 66,000 square miles in the mid-west, including state capitals of Indianapolis and Springfield along with medium-sized cities such as Peoria, Evansville, Fort Wayne, Bloomington-Normal, Terre Haute, Champaign-Urbana, and Lafayette. The 1st Medical Recruiting Battalion recruits medical professionals in the northeastern United States and Europe, with twenty one recruiting stations covering 251,380 square miles within 15 states and 1 location in Landstuhl, Germany.
Driving Success through the Pandemic
The COVID-19 pandemic led to drastic changes in the world. Whether temporary or permanent, organizations had to adapt in order to survive and thrive. Kevin’s proven strategies led to unprecedented success for his organization from 2020-2022.
While leading the US Army’s Florida Medical Recruiting Company, he implemented intensive social media training across his organization in response to widespread shutdowns of in person events at hospitals and colleges. The detailed virtual strategy and shift in tactics contributed to the organization being ranked #1 in the country in both 2020 and 2021.
During the same time period, he was relied upon to provide Virtual Strategy training to all incoming regional leaders across the country for US Army Medical Recruiting Brigade. He was also sought after to provide training at the regional level, with invites to provide training to all medical recruiting personnel in 12 of the 16 medical recruiting regions in the country.
Consulting and Nonprofits
In addition to Kevin’s work as a change agent in US Army Recruiting, he has served as a freelance consultant and volunteer.
Developed social media marketing plans for various organizations, including Winterfell Tours in Ireland and Legendary Health and Fitness in Orlando.
Volunteered as Chief Marketing Officer for US Veterans Foundation (501c Nonprofit); oversaw expansion of social media following from 5K to over 70K while generating new sponsors and brand ambassadors. He also served as interim Chief Executive Officer to lead a restructuring of the organization.