Digital Marketing Experience

Over the past 20+ years, I have strived to be either “first” or “the first”. My first milestone was back in high school, when I served as founder and editor-in-chief of the school’s first ever independent sports paper which I called The Sideline. At 16 years old, I was able to build a team that did something that no one had ever done before. I still have all copies The Sideline as a reminder that being the “first ever” is not an impossible feat.

Fast forward a decade, and social media is dominating the internet. Yet, many organizations were not able to effectively keep up with the changing landscape. From 2009-2015, I honed my craft and developed new strategies for social media marketing and engagement for US Army Recruiting in the Pacific Northwest. I was told by some leaders to “stop screwing around on the computer and get back on the phones”, but I persisted.

By 2014, I had developed proven strategies that got the attention of leaders at 6th Recruiting Brigade, which consists of 42 regions covering over 2 million square miles in the western United States, the Pacific Islands, and Alaska. I led development and implementation of US Army Recruiting Command’s first ever large scale “digital recruiting” program, which provided virtual strategy, social media training, and metrics tracking across the region.

From 2015-2017, I completed a Master of Mass Communication degree specializing in social media with the University of Florida. Their program is a first of its kind, and is top ranked in the country.

In 2017-2018, I was tasked to develop guidance, goals, and strategy for the first ever iterations of “Virtual Recruiting Stations” in the Indianapolis Recruiting Battalion and the 1st Medical Recruiting Battalion.

The COVID-19 pandemic in 2020 dramatically altered the world and forced changes on how most organizations functioned. In April of 2020, I developed virtual strategy training geared towards medical recruiting. From 2020-2022, for the first time ever all 16 leadership teams across the country for Army Medical Recruiting received focused training on virtual strategy. I provided my organization, the Florida Medical Recruiting Company, intensive social media and SEO training which helped the team become the first in US Army history to be the #1 region for three consecutive years (2019-2021) in spite of the pandemic.

In 2021, I co-authored US Army Recruiting Command’s Techniques Publication 3-10.5 “Medical Recruiting”. Not only is this the US Army’s first ever training publication specifically for Medical Recruiting, but it is also the first ever recruiting publication that has virtual strategy and tactics embedded throughout. It also is the only Army Recruiting publication that details the creation and maintenance of a virtual presence.

Over and over again, my experience shows the ability to be “first” and/or “the first”. I always strive to continue learning, and will be a force for progress in any organization I serve in the future!

Detailed Timeline of Social Media Experience

2011: Developed social media strategy and provided training to over 30 US Army recruiting personnel serving the Portland, OR Metro area.

2013: Provided social media training to over 200 recruiting personnel assigned to Seattle US Army Recruiting Battalion serving Western Washington state and Alaska.

2013: Served as Social Media Manager for over 20 social media accounts for 6 US Army Recruiting stations covering Northwestern Washington.

2014: Developed a digital recruiting strategy for the 6th US Army Recruiting Brigade, which consists of 42 regions covering over 2 million square miles in the western United States, the Pacific Islands, and Alaska. Created training and oversaw implementation of the program. This was the first large scale implementation of a social media strategy or program in the history of US Army Recruiting Command.

2015: Served as Social Media Team leader for the Seattle Recruiting Battalion, one of 7 regional team leaders within the 6th Recruiting Brigade.

2015-2017: Served as Social Media consultant for the nonprofit US Veterans Foundation and oversaw social media growth from 5K to over 70K followers.

2017: Completed Master of Mass Communication degree specializing in Social Media from the University of Florida.

2017: Selected by Commander of Indianapolis US Army Recruiting Battalion to develop the outline and strategy for the newly created Virtual Recruiting Station, which provides social media support to over 30 Army recruiting stations in the midwest. Provided training and guidance to newly assigned virtual recruiters alongside the head of Advertising and Public Affairs.

2018: Selected by Commander of 1st Medical Recruiting Battalion to provide training, guidance, and assistance in the launch of the command’s new Virtual Recruiting Station based out of Fort Meade, MD. This team provided social media content and support to all medical recruiting offices in four regions covering the northeast and mid-Atlantic.

2020: Developed Virtual Strategy training for Army Medical Recruiting Brigade. The training discusses adapting to the virtual environment, implementing social media marketing into overall recruiting strategy, social media platform demographics, tracking ROI, and social media audits. Out of 16 regions in the country, I have provided training to the following: Atlanta; Nashville; Orlando; Seattle; Chicago; New York City; Boston; Washington D.C., and Pittsburgh. In addition, I provided the training at “Highlander Academy”, which is a short course that trains new Commanders and First Sergeants of the medical recruiting companies from 2020-2022.

2021: Served as co-author of “Medical Recruiting” (USAREC Techniques Publication 3-10.5). This is the primary training publication for all Medical Recruiters and medical recruiting leaders in the United States Army. I wrote all content covering virtual recruiting operations, creating and maintaining a virtual presence, and virtual strategy. I also reviewed the entire publication to make additions and edits throughout to ensure continuity with virtual strategy sections. This is the first ever Army Recruiting publication that provides extensive details on virtual strategy and maintaining a virtual presence.

2020-2022: While serving as First Sergeant of Florida Medical Recruiting Company, I developed an integrated virtual recruiting strategy to adapt to the limitations and lockdowns during the COVID-19 pandemic. This contributed to the organization exceeding mission and maintaining a #1 ranking in the country for both 2020 and 2021, as well as being the first ever company to be ranked #1 for three consecutive years. I also developed the first ever station level Virtual Recruiting Strategy Concept of Operations that was implemented in 2022-2023.

Visit Kevin’s LinkedIn profile for more information!