Digital Marketing Experience

2011: Developed social media strategy and provided training to over 30 US Army recruiting personnel serving the Portland, OR Metro area.

2013: Provided social media training to over 200 recruiting personnel assigned to Seattle US Army Recruiting Battalion serving Western Washington state and Alaska.

2013: Served as Social Media Manager for over 20 social media accounts for 6 US Army Recruiting stations covering Northwestern Washington.

2014: Developed a digital recruiting strategy for the 6th US Army Recruiting Brigade, which consists of 42 regions covering over 2 million square miles in the western United States, the Pacific Islands, and Alaska. Created training and oversaw implementation of the program. This was the first large scale implementation of a social media strategy or program in the history of US Army Recruiting Command.

2015: Served as Social Media Team leader for the Seattle Recruiting Battalion, one of 7 regional team leaders within the 6th Recruiting Brigade.

2015-2017: Served as Social Media consultant for the nonprofit US Veterans Foundation and oversaw social media growth from 5K to over 70K followers.

2017: Completed Master of Mass Communication degree specializing in Social Media from the University of Florida.

2017: Selected by Commander of Indianapolis US Army Recruiting Battalion to develop the outline and strategy for the newly created Virtual Recruiting Station, which provides social media support to over 30 Army recruiting stations in the midwest. Provided training and guidance to newly assigned virtual recruiters alongside the head of Advertising and Public Affairs.

2018: Selected by Commander of 1st Medical Recruiting Battalion to provide training, guidance, and assistance in the launch of the command’s new Virtual Recruiting Station based out of Fort Meade, MD. This team provided social media content and support to all medical recruiting offices in four regions covering the northeast and mid-Atlantic.

2020: Developed Virtual Strategy training for Army Medical Recruiting. The training discusses adapting to the virtual environment, implementing social media marketing into overall recruiting strategy, social media platform demographics, tracking ROI, and social media audits. Out of 16 regions in the country, I have provided training to the following: Atlanta; Nashville; Orlando; Seattle; Chicago; New York City; Boston; Washington D.C., and Pittsburgh. In addition, I provide the training at “Highlander Academy”, which is a short course that trains new Commanders and First Sergeants of the medical recruiting companies.

Visit Kevin’s LinkedIn profile for more information!