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Currents and Crosswinds of Innovation

The Currents and Crosswinds of Innovation is a practical framework for understanding the human and organizational forces that drive and derail change.

It challenges the stereotype of the innovator as the bold disruptor or visionary, showing how people with very different strengths can contribute to meaningful and lasting change.

The framework maps four Innovation Currents across how people spark or sustain change and contribute direction or structure, while four Crosswinds identify forces that can impede progress.

Through interactive seminars and assessments, the framework can be applied at three levels:

  • individual growth and self-awareness, helping people recognize the strengths, blind spots, and tendencies they bring to change
  • team building and development, helping leaders identify complementary strengths, gaps, and opportunities to better align talent
  • organizational assessment, diagnosing the Crosswinds holding innovation back and identifying the strengths needed to counter them

Rather than searching for one ideal type of innovator, Currents and Crosswinds helps people and organizations recognize how anyone can contribute to change and better understand what is needed to turn ideas into lasting impact.

Kill The Grass

“The grass is always greener on the other side.”
“The grass is green where you water it.”
“Go touch grass.”


Somehow, grass became the universal symbol for patience, growth, commitment, self-improvement, meticulousness, even the outdoors itself.


I say: KILL THE GRASS.

Because sometimes the grass isn’t a symbol of anything noble. Sometimes it’s the problem.


In most lawns, grass is there for one reason: appearance. It’s a status prop. A neat green surface that signals “I’m doing fine” to the neighbors. And it’s wildly inefficient. It’s thirsty. High-maintenance. Constantly demanding your time, money, and attention just to keep looking acceptable.

Now zoom out and apply that to your life.


This project goes after the systems, habits, expectations, and routines we keep tending simply because they’re familiar or socially rewarded. The meetings that exist because they’ve always existed. The commitments you maintain out of guilt. The career paths chosen to look stable. The relationships you keep “watering” even when they drain you. The productivity theater that makes you seem busy, not effective.


Kill the Grass helps you spot where you’re pouring energy into something that only exists to keep up appearances, then replace it with something sustainable, resilient, and actually useful. Like clover and wildflowers, the alternative isn’t chaos. It’s an ecosystem: deeper roots, less upkeep, richer results, more life.

Stop maintaining what drains you just because it looks normal.

Grow something that enriches your world, not just your image.

Opposite of Infantry

REBOOT COMING SOON!

Kevin Crowsyn developed a grid that assess military jobs by their physical difficulty and propensity towards violence. As someone who originally joined the US Army Reserve as an Administrative Specialist, Kevin described himself as “the opposite of infantry”.

This evolved into a podcast format exploring the hiliarity, frustrations, and human sitde of military office space and “the other guys and gals”.

From bureacractic nonsense to unexpected combat situations, we explore the stories and service of those who make the military run (often behind the scenes).

We also explore mental health themes of survivors guilt, imposter syndrome, and toxic tribalism.

Most importantly, we want to ensuring the service of ALL is recognized and appreciated, regardless of job title or component.